Review of The Frugal Book Promoter Second Edition on Amazon by Carolyn Hooper-Johnson

Everything you wanted to know about book promoting and much much more., September 25, 2011
By mary greenwood


This review is from: The Frugal Book Promoter: Second Edition: How to get nearly free publicity on your own or by partnering with your publisher.


When I saw the Table of Contents for this promoting bible, I was hooked. There was a chapter on everything I wanted or needed to know. I have written three "How To" books and have had a number of reviews and awards, but I am looking to go to the next level with some fresh new ideas. In other words, I had reached a plateau and did not want to repeat the same old methods.

When I first started reading the book I immediately liked the tone. It was as though the author was in my living room saying: Mary, why don't you try this and maybe you don't want to do this." Her books, like mine, are based on her personal experience. She has done book fairs; she has taught classes and consulted with authors; she has written award-winning books. She is an expert. That is what makes the book so powerful. I have read books that make me feel guilty if I haven't done ten things for my book that day.

Yesterday, I exhibited at a book festival and most of the authors were complaining that they had few sales. I looked up the topic in my new book. The author says "Book festivals are for readers." I knew intuitively that she was right. She goes on to say that these are really networking opportunities for the writers and not that many books are sold. That shift made me feel encouraged rather than discouraged at the book festival's results. Even though I did not sell tons of books, I did meet a lot of people: readers, writers and bookstore owners. I got a few tips and gave a few tips. I reconnected with people I had seen at previous events and got some recommendations for the best venues for future events. The author was spot on.

I also checked the chapter on book awards. I have won a total of 28 book awards for my three books and thought I knew all there was to know about awards and have spoken on the subject. However, after reading that section on book awards, I realized that I was not doing enough publicizing after I won the book awards and I am going to remedy that situation. Another tip I picked up. I am now going to say Mary Greenwood, multi-award winning author, instead of award-winning author.

Of course, I wished I had seen this book when my first book came out, but I can see that this book is useful for all authors, those working on their first book and authors who already have published several books and need some new ideas. I know I will go back and reread a chapter when I am starting a new task such as a press release or am thinking about doing a new blog or sprucing up my website.

I am just starting on my new book about "How to Negotiate With Your Dog" (hint: you don't.) I am going to use The Frugal Book Promoter Second Edition, the whole way. I can't wait to get started!




Mary Greenwood, Mediator, Attorney and Author of How To Negotiate LIke A Pro: 41 Rules for Resolving Disputes, Winner of six book awards; How To Mediate Like A Pro: 42 Rules for Mediating Disputes, Winner of 12 book awards, and How to Interview Like a Pro, winner of 10 book awardsl. Email, Howtointerview@aol.com and website www.MaryGreenwood.org