Marketing Through Kindle Pricing
Here is a riddle that was recently in the New York Times.
Question: How do you make your book a best seller on the Kindle?
Answer: Give copies away.
The article went on to say that the Best Sellers on Kindle are not necessarily "sellers" in that they are often given away.
Question: Why would someone list their book for nothing or something close to it?
Answer: To get a low ranking on Kindle and intoduce a new type of marketing.
By marketing themselves this way, it is an entre for new writers and then once hooked, the theory goes, the reader will pay for future books by the same author.
This and other articles on Kindle got me thinking about my own situation. Both of my books, How To Negotiate Like A Pro, which has won six book awards, and How To Mediate Like A Pro, which has won 11 book awards have had modest success on Amazon and Kindle (I am not quitting my day job though). My books are ususally in the top ten on Amazon in the Alternate Dispute Resolution category, sometimes #1 and/or #2.
On Kindle they are listed at about half the price of the printed versions. I decided to try an experiment. I have just listed How To Mediate Like A Pro for $.99. The Kindle site says it takes 24 hours to be relisted. I am going to try this new price for a week and see what happens. If I get some "sales", I will list How To Negotiate Like A Pro as well.
Fellow Kindle writers, I would love to hear your thoughts on this.
If you have Kindle, this is a good time to purchase my Mediation book.
Mary Greenwood, Mediator, Attorney and Author of
How To Mediate Like A Pro
New England Book Festival, Runner-Up, How To Category
Best National Book Award Winner, Law Category
Silver Prize, ForeWord Book of the Year Awards, How To
PInnacle Book Award Winner, How To Category
Winner, How To Category, Readers View Book Awards
Finalist ForeWord Magazine Book of the Year Awards
Best How To Book, Beach Book Festival
Best E-Book, New York Book Festival
Best E-Book, Indie Excellence Award
Spirit Award, South Florida Writers Association
Honorable Mention, London Book Festival
How To Negotiate LIke A Pro: 41 Rules for Resolving Disputes, Winner of six book awards
Best How To Book, DIY Festival
Runner Up, New York Book Festival, E-Book and Self-Help Category
Finalist ForeWord Magazine Book of the Year Awards
Finalist, Best National Book Awards, Self-Help Category
Honorable Mention, London Book Festival
Email: howtonegotiate@aol.com
www.marygreenwood.com
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1 comment:
My friend and I were recently discussing about how modern society has evolved to become so integrated with technology. Reading this post makes me think back to that discussion we had, and just how inseparable from electronics we have all become.
I don't mean this in a bad way, of course! Ethical concerns aside... I just hope that as memory becomes cheaper, the possibility of copying our brains onto a digital medium becomes a true reality. It's a fantasy that I dream about every once in a while.
(Posted on Nintendo DS running [url=http://quizilla.teennick.com/stories/16129580/does-the-r4-or-r4i-work-with-the-new-ds]r4i dsi[/url] DS SurfV3)
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